With the pace of social media and the frequency of blogging, not to mention that many of your content assets will be used across multiple campaigns and teams, a lightweight project management tool is critical. I recommend using a free software called Trello, which helps you organize your content, set deadlines, attach files, and collaborate with multiple teammates. Another great tool for keeping content projects organized from planning to publishing is Zerys -- a content marketing tool with a built-in marketplace of professional writers.
If you want to work with the best writing tools to improve your writing process then you will find plenty of choices in this tutorial. The instructor is a professional copywriter and shows you the tools and software that will allow you to brainstorm better ideas, write more persuasive marketing copy, create killer headlines and organize your ideas. So get hands-on and learn how to use them effectively.
Some companies may have marketing teams of far more than 18. Here at HubSpot, for example, we have a team of nearly 100. Even so, we stick to a team structure quite similar to the structure an 18-person marketing team might use -- with one modification. Design is broken off of the Content Team, and relegated to a separate team. This might make sense for your organization, too, if you find that:
Content marketing attracts prospects and transforms prospects into customers by creating and sharing valuable free content. Content marketing helps companies create sustainable brand loyalty, provides valuable information to consumers, and creates a willingness to purchase products from the company in the future. This relatively new form of marketing does not involve direct sales. Instead, it builds trust and rapport with the audience.
This course is obviously best for B2B companies, but it’s worth mentioning because it’s one of the few good Udemy classes that are free. The course is by William Flanagan, CEO and Founder of Audienti, and it’s great because it uses actual scenarios that Flanagan has dealt with in his own business as well as his clients. There are six sections to the class, including Creating Interesting Relevant Content, Publishing Content for Conversion, and Getting Content in front of Your Audience.
With the pace at which things are moving, it is a little tough to exactly say which precise domain of marketing will be most sought after in the time to come, but one thing looks certain- content marketing is here to stay and grow. What a business does with this knowledge may vary from vertical to vertical, but this form of marketing is crucial for most businesses now.
The easiest way to get started is to apply to write content for a content writing service or freelance job board. Content writing services create business relationships with companies that need content and provide writers to write that content. Freelance job boards are sites that allow writers to make individual profiles and vie for jobs posted directly by the client.
Infographics. These are generally long, vertical graphics that include statistics, charts, graphs, and other information. If you need some examples, here are 197 infographics on the topic of content marketing curated by Michael Schmitz, head of Content Lab at Publicis, Munich. Infographics can be effective in that if one is good it can be passed around social media and posted on websites for years. You can get a professionally designed infographic by hiring a contractor on a site like oDesk or if you want to remove some of the risk you can go with a company like Visua.ly. A decent infographic will usually cost you at least $1,000 to have designed, but can cost several thousand dollars if you are hiring a contractor or agency to include strategy and planning, research, copywriting, and design. There is also the matter of promoting that infographic to bloggers and the media. Or you could set up a board on Pinterest and curate infographics on a topic related to your business. That is also a form of content marketing, and it costs nothing but your time. Hey, it worked for Michael.
Add value. That’s the secret. It’s not really a secret at all. We've already talked about it throughout this piece. Although when you look at some of the marketing companies engage in you wonder if they’re purposely avoiding the obvious. We skip advertising when it provides little to no value. If you want to learn about advertising that doesn’t get skipped, find a skateboarder and ask him if you can watch him look through a skateboard magazine. You’ll see that he spends as much time looking at the ads as he does looking at the articles and photos. Or check out The Berrics website. Much of the content is advertisements, but skaters don’t skip these videos, they watch them just like they watch the other videos, because they’re getting the value they want--good skating. As a skater I’d like to say skateboard companies pioneered content marketing decades ago, but I know they were only doing what came naturally, and selling more product was secondary to the fun of creating videos and magazines. If you want to hire someone onto your marketing team who understands content marketing intuitively, hiring a skateboarder might not be a bad step.
Whether you're hoping to work for a specific company or become a freelancer, there are lots of ways you can become a great copywriter. The best way to enhance your copywriting skills is to practice as much as possible, though doing things like reading books on copywriting or participating in online copywriting courses helps as well. Create a strong portfolio that showcases your copywriting skills, and be open to any job that comes your way.
A company, which is launching the real estate business can offer a marketing letter to the potential client, who is holding an annual event and mention about the sponsorship your company would be providing. Mention what benefit your project would bring to the people of the area and how valuable it would be for the youth, adults, and elderly. Enclose the details of sponsorship along with the letter.
Understanding the purpose of content is key to producing high-quality work. It's meant to speak directly with a particular audience, such as customers, potential customers, investors, employees, or other stakeholders. Content can be well-written, researched and creatively conceived, but if it isn't speaking to the intended audience, it's not doing its job. Here are a few good examples of long-form, quality content written by Scripted writers:
At this stage, the work of the one or two content marketers on your team remains about the same as it does with a team of one -- content creation, SEO, and social media. Even if you decide to dedicate two hires to content marketing as Volpe suggests, to bifurcate responsibilities between those two employees is premature. Both employees should contribute to all three responsibilities, and leadership of the content marketing program is shared between those employees.
You'll need some analytics for your website and blog so you can measure your content marketing performance against your goals. Some content marketing teams rely on Google Analytics, others rely on more robust closed-loop solutions that make it easy to tie content marketing activities at the top of the funnel to revenue. I recommend the latter if you want to use metrics to prove the success of your content marketing program so you can secure more budget and grow the team. If you're looking for an easy way to share numbers across your organization, look into DataHero. This tool integrates with the HubSpot software and allows you to track, visualize, and share your analytics through customized dashboards and charts.
Marketing professionals need to know the art of conversation. They know to mirror the tone of the people they are talking to and to tailor their language as well. The average American reads at the grade-school level, so that means that you must develop writing strategies that speak to the reader in simple, direct terms (see also: Don't Be a Content Snob: Listen to What Your Audience Wants). Writing the way people talk is necessary, even if copy is filled with fragmented sentences.
Nowadays, people are launching their business online. They are becoming gurus who can guide people in boosting their business. When writing the marketing letter for a potential client it is important to mention how this business has given you a financial boost and how your business can help the client to grow their business. You have to strike the right chords through this letter. In the end, you can mention the package deal along with the price.
Go back and read the content marketing definition one more time, but this time remove the relevant and valuable. That’s the difference between content marketing and the other informational garbage you get from companies trying to sell you “stuff.” Companies send us information all the time – it’s just that most of the time it’s not very relevant or valuable (can you say spam?). That’s what makes content marketing so intriguing in today’s environment of thousands of marketing messages per person per day.
Your specific needs might vary -- for instance, perhaps you need subject matter expertise in your writers, or coding experience from your long-form content creators. Or perhaps your titles differ, and your "content creators" are actually "content strategists", or your "social media manager" is really a "specialist." Make edits as you see fit, but these frameworks should be helpful in getting you started if this is your first time hiring for any of these positions.