You know what? 87% of B2B marketers practice content marketing to produce more qualified leads. And 78% of marketers are preparing to spend more money on content marketing. But according to my experience, the consistently producing quality content brings more traffic to a website. It also improves engagement with targeted audiences. Not least but using images in post increase audience engagement up to 30% more than plain text.
We have the team. We have the technology. Now we have to actually start "doing" the content marketing. In this blog post, we can't cover every manner of sin when it comes to creating content, but we can go over 1) the types of content assets a content marketing team could be creating to demonstrate the breadth of the opportunities available to the content marketing team, and 2) who should be involved in creating those assets.
There are a host of metrics to look at when you have a robust analytics solution, but having too many goals to live up to tends to result in prioritization difficulties. I recommend content marketing teams have 2-3 metrics they measure, and perhaps some secondary metrics each sub-team can measure to help understand when there are different levers to pull. Here are my recommendations:
This course is great because of the person running it—Seth Godin. He discusses shows you how to create a modern marketing strategy from nothing. Even if you already have some sort of strategy in place, the course is designed to have you generate a marketing project using Godin’s 11 questions to help guide you. You will also have to identify your priorities, concepts to use, and write descriptions and your story.
Marketing professionals need to know the art of conversation. They know to mirror the tone of the people they are talking to and to tailor their language as well. The average American reads at the grade-school level, so that means that you must develop writing strategies that speak to the reader in simple, direct terms (see also: Don't Be a Content Snob: Listen to What Your Audience Wants). Writing the way people talk is necessary, even if copy is filled with fragmented sentences.
Whether you’ve given writing content for the web a shot or not, it’s safe to say that in most situations a little bit of training is needed. Writing content online definitely sounds easy enough, but there are actually many different kinds of content that get published, all with different marketing needs. You have to think about more than just the words on a page. Consider:
Make sure someone else checks for errors    Consider asking several people to look over the publication. You need impartial help of two kinds. First, ask someone who is similar to your target audience to review your work and tell you whether the message is coming across clearly. Are they hooked? Does it leave them with unanswered questions? Second, ask someone to proofread for you. Misspellings, typos, and poor grammar reflect poorly on your business.
I want to get into copywriting big time. I work with an Advertising Agency and have rather working knowledge of copywriting. If you have an assignment at hands can you share it with me. I’ll spend some time doing it and will share my copy with you. That way you can give me your inputs on how am I doing, what needs work and so on. You can give me a live assignment may be some of my thoughts will add to your existing thoughts!

Read Joe Pulizzi's excellent book Epic Content Marketing. I started reading it after I wrote this post and it confirmed and expanded what I already knew about content marketing, with much more detail than I could ever go into here. Something Pulizzi emphasizes which I originally left out was the importance of focusing on producing mobile-friendly content, since smartphones are becoming the dominant way in which most of our customers access content. Also read Michael Hyatt's Platform, mentioned above. Frequent websites like those of Content Marketing Institute, Ragan, Copyblogger, Michael Hyatt, and Gary Vaynerchuk and sign up for their email newsletters. It won't take you long to become not just familiar with content marketing, but an expert.


Are you a writer working in the business world? Or a marketing professional responsible for obtaining great marketing copy? Maybe you're just interested in a writing or marketing career. Whatever your background, this fun, introductory course will teach you to write or identify copy that achieves business and marketing goals. Improve your work, your knowledge, your company's image, and your chances of getting hired, promoted or applauded!
Problem: I need to reach more customers, while keeping my costs low. According to Forrester research, today’s customers distrust and resent marketing that interrupts or intercepts them. Engaging content marketing should be part of a natural conversation with current and potential customers, be relevant to their interests and behaviors, and build a continuous story over time. Content marketing pays dividends for a very long time, and this effect multiplies as you build out your content library. 
But sometimes what I love the most, is just blogging about what I want to blog about. It’s that complete freedom to explore unknown creative or linguistic territories – with no brief to follow or project manager breathing down my neck. I’m definitely going to make more time to knock up fabulous blog posts in the near future and distant future. So watch this space 🙂 

Unlike other forms of online marketing, content marketing relies on anticipating and meeting an existing customer need for information, as opposed to creating demand for a new need. As James O'Brien of Contently wrote on Mashable, "The idea central to content marketing is that a brand must give something valuable to get something valuable in return. Instead of the commercial, be the show. Instead of the banner ad, be the feature story."[3] Content marketing requires continuous delivery of large amounts of content, preferably within a content marketing strategy.[4]
In 1933, Procter & Gamble started to broadcast a radio serial drama sponsored by their Oxydol soap powder. The owners wanted to build brand loyalty by aiming to adult women. They could intermix their marketing messages into the serial drama. The term soap opera was born in this year, and they marked a precedent for native ads. Engagement with the audience was a key element with the creation of this content.
Review : Thank you, Shani The course has been an absolute delight. firstly it gave me a structural framework that I can apply in my writing which makes it more easier to read and comprehend. Secondly, all the tactics and strategies that you have taught makes my writing more elegant, poetic and pleasing to the eye. i would definitely recommend this course to anyone who wants to fine-tune their writing skills – Darshan Bafna
With a marketing team size of around 18, your content marketing team will be staffed with all the same roles -- bloggers, long-form content creators, SEO specialists, designers -- just multiplied. Aim to have three bloggers on staff, and two employees for each of the other roles. It's wise to have one of those bloggers have expertise in editing, too, so there's someone dedicated to maintaining content quality as output increases.
You know what? 87% of B2B marketers practice content marketing to produce more qualified leads. And 78% of marketers are preparing to spend more money on content marketing. But according to my experience, the consistently producing quality content brings more traffic to a website. It also improves engagement with targeted audiences. Not least but using images in post increase audience engagement up to 30% more than plain text.

Podcasts. Michael Hyatt, author of the best-selling book Platform: Get Noticed in a Noisy World, practices what he preaches. His “This is Your Life” podcast is downloaded 250,000 times each month. As Hyatt elaborates on his blog post 4 Reasons You Should Consider Launching Your Own Podcast, “A podcast gives you visibility in a completely different world—primarily iTunes. I have had scores of new people say they had never heard of me until they stumbled onto me in iTunes.” Hyatt gives valuable information and advice in his podcast--all for free. But that podcast leads to more sales of his books, signups for his courses, and requests for him as a speaker.
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