Step 4: Produce and optimize your content. If you’re starting with original, high-quality content that you’ve invested real time and money to create, you’ll want to get the most out of every asset. You’ll also want to be sure your content stays fresh—out-of-date, no longer relevant content hurts your brand’s credibility. To make sure you’re getting the most out of your content marketing, remember the three Rs: 
There are actually two parts to the course, the first titled “Engaging Audiences for Your Organization” and the second titled “Expanding Your Content’s Impact and Reach.” Both are six weeks of study and completely free, although you do have the option of getting a Verified Certificate from Northwestern University for completing the course for $49.00.
In 1933, Procter & Gamble started to broadcast a radio serial drama sponsored by their Oxydol soap powder. The owners wanted to build brand loyalty by aiming to adult women. They could intermix their marketing messages into the serial drama. The term soap opera was born in this year, and they marked a precedent for native ads. Engagement with the audience was a key element with the creation of this content.
When the marketing team starts to grow, who leads content marketing gets more interesting. With a team of three marketers, you can approach content marketing a couple ways. Either one person can own content marketing activities, while the other two own activities that align more with the middle- and bottom-of the funnel. Or, two people can own content marketing activities, while the third owns the rest.
Let's say you're using PPC as your primary means of generating leads for your business. You need more leads, and decide to bid on the term "infographic generator" for $2 a click. At the end of your month-long campaign, you generated 1,000 leads and spent $10,000. Not bad. But what about next month? You have to spend $10,000 again. And again. And again. That is, if you want the leads to keep coming. In other words, when you turn the faucet of money off, leads stop coming out. The same concept applies with list purchasing, tradeshow marketing -- anything where you don't own the property from which leads are generated. Now let's contrast that experience against, say, blogging.
Problem: I need to create brand preference. Engaging content marketing creates preference through thought leadership by making you a trusted source of information and education. You can also create preference through relationships, which are strengthened whenever your content entertains or helps your buyers. People are more likely to buy from companies with whom they have relationships. 
Make letter clear and brief: Professionals say Brevity is a soul of wit” the ability of clear information helps to make the letter more understandable. A brief letter is easy to read than a wordy document. Many customers lack much time to read market advertising letters. With such regard, it is good to remain brief in writing and strait to the point. 
At this stage of growth, it's also time to assign dedicated leadership to your content marketing team -- unless you want two dozen people reporting to the CMO. Many organizations hire a Director of Content, VP of Content, Chief Content Officer, or Editor-in-Chief to lead the entire content marketing team. This individual sets the vision for the team, secures budget, hires the right talent, contributes content ideas, solves for growth, and helps coordinate with other leaders across the marketing organization so content marketing doesn't become too siloed.
I stumbled across this in my search for copywriting courses. It seems like a good course, but just have a quick question. I’m a sorta recent graduate with a BA in Professional Writing. Bit of a struggle finding anyone to even give me an interview, so I thought if doing this and adding to my resume since I have an interest and love writing. I mostly want to know if this could be more of a help in aiding my job search or if I need to do more than one course.
Review : Thank you, Shani The course has been an absolute delight. firstly it gave me a structural framework that I can apply in my writing which makes it more easier to read and comprehend. Secondly, all the tactics and strategies that you have taught makes my writing more elegant, poetic and pleasing to the eye. i would definitely recommend this course to anyone who wants to fine-tune their writing skills – Darshan Bafna
You create a few sample infographics and share them on social media so people see what the tool is capable of doing, and between that and the traffic coming from organic search, you start to get a few hundred people using it every month. A few of them like it so much they provide their name and email address so they can continue using it. Now that you have their contact information, you're able to identify some people that would be a good customer fit and keep in touch with them, nurturing them into customers.
Step 3: Brainstorm, then create your content marketing plan. Planning and creating new content isn’t just about mapping and metrics. Brainstorming and asset planning can be one of the most challenging and important parts of content creation. To catch inspiration when it strikes, you need a receptive environment, and team-wide willingness to try new things. An editorial calendar is not only where you keep track of, coordinate, and share your upcoming content, it is a strategic tool that helps your team execute integrated programs that include your content. Keeping an editorial calendar ensures that you’re releasing your content at the best possible moment, and that your whole team is aligned around the release dates. 

Problem: I need to increase the volume of my organic search. Your audience can’t buy from you if they can’t find you, and today up to 93% of buying cycles start from a search engine. Additionally, according to Kuno Creative, 51% of content consumption derives from organic search, so content marketing is a great way to build organic awareness. When your valuable content ranks highly on search engines, or is shared widely on social networks, you’re building brand awareness at no cost, and since your content will only be shared when it’s relevant, your audience will be less inclined to tune it out. 
Your specific needs might vary -- for instance, perhaps you need subject matter expertise in your writers, or coding experience from your long-form content creators. Or perhaps your titles differ, and your "content creators" are actually "content strategists", or your "social media manager" is really a "specialist." Make edits as you see fit, but these frameworks should be helpful in getting you started if this is your first time hiring for any of these positions.
Businesses focused on expanding their reach to more customers will want to pay attention to the increase in the volume of visitors, as well as the quality of those interactions. Traditional measures of volume include the number of visitors to a page and number of emails collected, while time spent on page and click-through to other pages/ photos are good indicators for engagement.
Usually, businesses don't completely cease all other marketing activities and switch to content marketing cold turkey. In fact, most veteran content marketing programs typically incorporate other marketing techniques to complement their content initiatives. But the impetus for most of the companies I've worked with to initiate a content marketing program has been the need for a more cost-effective, predictable, and scalable source of traffic and leads than what they've been receiving from their current marketing programs.
Case studies, also known as testimonials, are your opportunity to tell the story of a customer who succeeded in solving a problem by working with you. A case study is perhaps your most versatile type of content marketing because it can take many different forms -- some of which are on this list. That's right, case studies can take the form of a blog post, ebook, podcast ... even an infographic.

Are you a writer working in the business world? Or a marketing professional responsible for obtaining great marketing copy? Maybe you're just interested in a writing or marketing career. Whatever your background, this fun, introductory course will teach you to write or identify copy that achieves business and marketing goals. Improve your work, your knowledge, your company's image, and your chances of getting hired, promoted or applauded!
When you are launching a product and want to attract potential clients, it would be wise to mention in the letter how this product can help the clients and their customers. Mention the benefits of the product and tell them how unique it is. In the end, you can mention that they can buy the product from a certain location or a specific location, which you want to mention.
On March 6, 2012, Dollar Shave Club launched their online video campaign. In the first 48 hours of their video debuting on YouTube they had over 12,000 people signing up for the service. The video cost just $4500 to make and as of November 2015 has had more than 21 million views. The video was considered as one of the best viral marketing campaigns of 2012 and won "Best Out-of-Nowhere Video Campaign" at the 2012 AdAge Viral Video Awards.
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Mike Dickson and Ken Wells are two well renowned online instructors. While Michael is a published author, skilled researcher and entrepreneur; Ken is the author of multiple coaching programs covering topics such as online course creation, sales and marketing, personal transformation and much more. This is one of the best content writing course you will find out there.

In recent years, as businesses and marketers realized how important content writing and keywords were to their online campaigns, they filled websites with pages with keyword-stuffed nonsense that attracted search engine spiders. Today, those spiders are smarter and writers must write for their audience, not search engines. Luckily, advancements in search algorithms have brought common sense back to marketing. Good writing is an invaluable skill for marketers today for no fewer than these seven reasons:


I read copious copy writing books by the masters (Dan Kennedy, Maria Veloso, Joe Vitale, Joe Sugarman, and more) until I felt that what I was reading was redundant (nothing new to learn) and began as a fledgling copywriter for the grand daddy of all on-hold phone message companies, earning their Employee of the Quarter the last two quarters I worked there.
A marketing letter template is written by a seller in order to impress the potential buyer or customer. The purpose of the marketing letter is to advertise the product; the seller is intending to sell to the potential customer. It is extremely important for a person to know how to write a good marketing letter when they are dealing in the world of business.
This tutorial will not only teach you to become an exceptional writer but a masterful one and get your writing noticed. Discover how to create spellbinding writing with the techniques discussed in the classes. The lectures also tap into the power of the four levels namely narrative, paragraphs, sentences and words. Apart from this, you will also learn to make blogs, marketing copy, and general business sparkle and get the attention of potential readers.
These set of video tutorials have been specifically designed to explore the different writing styles and fundamental concepts of storytelling. Go through these 29 courses and choose the one that fits your requirement and experience level. With relevant demonstrations, sources of inspiration and advice for coming up with engaging ideas it is easy to see why these tutorials are crowd favorites.
Electronic services refer to interactive network services.[35] In the electronic service, the interaction between the customer and the organizations mainly through the network technology, such as using E-mail, telephone, online chat windows for communication. Electronic services are different from traditional services and they are not affected by distance restrictions and opening hours. Digital content marketing through electronic service is usually served together with other channels to achieve marketing purposes including face-to-face, postal, and other remote services. Information companies provide different messages and documents to customers who use multiple search engines on different sites and set up access rights for business groups. These are some channels of digital content marketing.[27]

You write a blog post about your infographic generator, and included a link to the tool in the post so people can try it for themselves. Let's say the visitor-to-lead conversion rate is the same on this blog post as it was in your PPC campaign -- 2%. That means if 100 people read that blog post in your first month, you'd get two leads from it. But your work is done now. And over time, that one blog post you wrote years ago will continue to generate leads over, and over, and over, every single month. And not just that blog post -- every blog post you write will do the same.


Nowadays, people are launching their business online. They are becoming gurus who can guide people in boosting their business. When writing the marketing letter for a potential client it is important to mention how this business has given you a financial boost and how your business can help the client to grow their business. You have to strike the right chords through this letter. In the end, you can mention the package deal along with the price.

Ebooks are the next step in the inbound marketing process: After reading a blog post (such as this one), visitors might want more information. This is where calls-to-action (CTAs) come into play, directing people to a landing page where they can submit their contact information and download an ebook to learn more valuable information for their business. In turn, the business producing the ebook has a new lead for the sales team to contact.
Problem: I need to increase the volume of my organic search. Your audience can’t buy from you if they can’t find you, and today up to 93% of buying cycles start from a search engine. Additionally, according to Kuno Creative, 51% of content consumption derives from organic search, so content marketing is a great way to build organic awareness. When your valuable content ranks highly on search engines, or is shared widely on social networks, you’re building brand awareness at no cost, and since your content will only be shared when it’s relevant, your audience will be less inclined to tune it out. 
A team of 30+ global experts have compiled this list of 10 Best +Free Content Marketing & Writing Certification Courses available online for 2020. More than 15000 professionals have benefited from these free and paid learning resources that will help you excel at content marketing and writing. The training courses are suitable for beginners, intermediate level learners as well as experts.
Businesses focused on increasing sales through content marketing should look at traditional e-commerce metrics including click-through-rate from a product-page to check-out and completion rates at the check-out. Altogether, these form a conversion funnel. Moreover, to better understand customers' buying habits, they should look at other engagement metrics like time spent per page, number of product-page visits per user, and re-engagement.
Webpages. What’s the difference between a normal webpage and a webpage that is content marketing? Consider The Beginner’s Guide to SEO from Moz, a provider of SEO related tools and resources. This resource, offered for free, has been viewed millions of times, bringing in countless customers who otherwise might never have stumbled across Moz and the services they offer. Or take a look at a case study from the design firm Teehan+Lax. Most case studies are boring. Their case studies are fascinating. That’s the difference between simply putting content on your website, and content marketing.
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