So, great! Just write up some copy, pop it into your website and that’s it, right? Well, unfortunately, not exactly. If you’re new to copywriting, there are a few important best practices you’ll need to keep in mind that can not only help you keep copy on track, but also equip your website with the information it needs to be that 24/7 salesperson you know it can be.
In a Washington Post article by Chris Cillizza, it highlights some of the stats on how much content is actually consumed (and not consumed) by readers—and it’s pretty surprising. Cillizza claims that in a study conducted by the Media Insight Project, only 41 percent of Americans report that they watched, read or heard any in-depth news stories, beyond the headlines, in the last week.
“Have you ever sat down with a book that was written so beautifully that you got lost somewhere within its pages for hours?” That’s the kind of experience Eduonix Learning Solutions wants to help you create your marketing copy. They accomplish this through a four-hour video series that covers the secrets of master copywriters, writing with clarity and simplicity, and knowing your goal so you can craft engaging calls to action.
The team at MarketSmiths assisted us on a complex project and helped us translate our vision and words into the voice that truly represented our company and mission. We had a short runway and were very impressed with their willingness to jump in so quickly. Responsive, attentive, and clever, MarketSmiths never missed an opportunity to elevate our message. MarketSmiths was a valuable partner in the process—and we look forward to working with the team again!
No post from me about excellent copywriting would be complete without mentioning the folks at Velocity Partners. A B2B marketing agency out of the U.K., we've featured co-founder Doug Kessler's SlideShares (like this one on why marketers need to rise above the deluge of "crappy" content) time and again on this blog because he's the master of word economy.