The Data & Marketing Association presents this live, online professional copywriting course to help you learn the rules of storytelling for brand development. Clare Harrison, President of Full Circle Consulting, and Christine Fleming McIsaac, President of Smart Solutions Group, unpack copy from some of advertising’s most unforgettable brands, help you write persuasive emails, and even teach you to create an integrated marketing plan across channels — on both traditional and digital platforms.
Part of transitioning to a media publishing mindset requires a change in structure and process to create content at the speed of culture. The old model you see on shows like Mad Men is too slow and cumbersome. By the time an idea becomes an ad, it is out of date. Marketers are increasingly co-locating insights, creative, production, legal approval, and placement to increase interaction and speed in producing and distributing content. Marketing content production is transforming from an advertising agency model to a newsroom model.
Derzeit verlässt sich das Unternehmen auf die bestehende fortschrittliche Technologie und den Ruf des Service. Wir haben viele Partner getroffen. In Zukunft werden wir mehr Aspekte des digitalen Marktes und des Internet-Marketings erweitern und unser Geschäft wird mehr Bereiche abdecken. Bemühen Sie sich, mit mehr Unternehmen zusammenzuarbeiten, um eine Win-Win-Situation zu erreichen.
Maybe they want a free piece of content from you. Tell them they can get it! “Download Our Free E-Book” is direct and enticing way to communicate that. Do they need to see more about your past work/clients before choosing to do business with you? Give them a CTA that speaks to that, like one of these: “View Our Case Studies”, “See Our Results”, “View Our Testimonials”, “Calculate Your Results”, “Start Your Free Trial”, or “Request a Consultation”.
In mid 2016, an Indian tea company (TE-A-ME) has delivered 6,000 tea bags to Donald Trump and launched a video content on YouTube and Facebook. The video campaign received various awards including most creative PR stunt in Southeast Asia after receiving 52000+ video shares, 3.1M video view in first 72-hour and hundreds of publication mentions (including Mashable, Quartz, Indian Express, Buzzfeed) across 80+ countries.
No post from me about excellent copywriting would be complete without mentioning the folks at Velocity Partners. A B2B marketing agency out of the U.K., we've featured co-founder Doug Kessler's SlideShares (like this one on why marketers need to rise above the deluge of "crappy" content) time and again on this blog because he's the master of word economy.