In this 75-minute copywriting course, entrepreneur and designer Jack Zerby teaches you how to master your copywriting voice and write marketing copy that prompts action. Zerby pulls from history’s most engaging advertising materials and principles to build a time-tested playbook for using words to drive sales. The course is also interactive, inviting students to complete projects and exercises like writing eye-catching headlines, defining your audience through key questions, and studying effective copywriting frameworks.
Because of these differences, website copywriters often have to have both a writing background and a marketing background. A person who is acting as a website copywriter for a site that is trying to sell something usually needs to be able to write active prose that inspires action. They also need to be able to drive traffic to the site, so that customers can see the products for sale.