Whereas SlideShares are typically visual, Kessler's is heavily focused on copy: The design stays constant, and only the text changes. But the copy is engaging and compelling enough for him to pull that off. Why? Because he uses simple words so his readers understand what he's trying to say without any effort. He writes like he speaks, and it reads like a story, making it easy to flip through in SlideShare form.
By 2014, Forbes Magazine's website had written about the seven most popular ways companies use content marketing. In it, the columnist points out that by 2013, use of content marketing had jumped across corporations from 60% a year or so before, to 93% as part of their overall marketing strategy. Despite the fact that 70% of organizations are creating more content, only 21% of marketers think they are successful at tracking return on investment.
In mid 2016, an Indian tea company (TE-A-ME) has delivered 6,000 tea bags to Donald Trump and launched a video content on YouTube and Facebook. The video campaign received various awards including most creative PR stunt in Southeast Asia after receiving 52000+ video shares, 3.1M video view in first 72-hour and hundreds of publication mentions (including Mashable, Quartz, Indian Express, Buzzfeed) across 80+ countries.
Forecast future trends. Rather than just analyzing the effectiveness of past marketing techniques, you should also look at how effective these campaigns will be in the future. Explain any factors that you think might come into play. This can include more people coming online, more traffic coming to links to your website, or any other trends that you think might help or hurt your marketing techniques.
Admit any data collection difficulties or incomplete sections. Your executive summary should also include a section where you explain whether or not you had any difficulty attaining the data within. This could help explain incomplete or omitted sections or topics. Sometimes, there's no way to obtain a certain set of data reliably. If this is the case, explain why it is so in your summary.