Having recently been made redundant from a marketing role I thought that whilst I search for my next role I would also try and up-skill myself. I am keen on learning more about the Blackford Centre Diploma and aim to read more about it before committing to study. With not having a job at the moment the 10% discount would be fantastic. The pop-up box didn’t appear and I just wanted to reach out and see if you know whether that offer is still going ahead?
Let us look at the example of 2 interminable opponents – Pepsi and Coke – Both of these organizations sell the same products. However, the value proposal displayed by both is diverse. These organizations flourish with the concept of marketing. Where Pepsi concentrates on youths, Coke conveys on a comprehensive methodology. Additionally, the quality suggestion by Coke has been exceptional over ages as contrasted with Pepsi, which demonstrates that coke particularly flourishes with the advertising idea, i.e. it conveys a better value recommendation as contrasted with its rival.
In this 75-minute copywriting course, entrepreneur and designer Jack Zerby teaches you how to master your copywriting voice and write marketing copy that prompts action. Zerby pulls from history’s most engaging advertising materials and principles to build a time-tested playbook for using words to drive sales. The course is also interactive, inviting students to complete projects and exercises like writing eye-catching headlines, defining your audience through key questions, and studying effective copywriting frameworks.
On March 6, 2012, Dollar Shave Club launched their online video campaign. In the first 48 hours of their video debuting on YouTube they had over 12,000 people signing up for the service. The video cost just $4500 to make and as of November 2015 has had more than 21 million views. The video was considered as one of the best viral marketing campaigns of 2012 and won "Best Out-of-Nowhere Video Campaign" at the 2012 AdAge Viral Video Awards.
Copywriting should not be confused with “copyright.” Copyright means an individual or company has the exclusive legal right to reproduce, publish, sell, or distribute someone’s work (such as books, music, artistic items). The purpose of a copyright is to protect that material and prevent illegal use of it by unauthorized agents. The owner designates the material is copyrighted with the symbol ©.
So, great! Just write up some copy, pop it into your website and that’s it, right? Well, unfortunately, not exactly. If you’re new to copywriting, there are a few important best practices you’ll need to keep in mind that can not only help you keep copy on track, but also equip your website with the information it needs to be that 24/7 salesperson you know it can be.
Because of these differences, website copywriters often have to have both a writing background and a marketing background. A person who is acting as a website copywriter for a site that is trying to sell something usually needs to be able to write active prose that inspires action. They also need to be able to drive traffic to the site, so that customers can see the products for sale.