Red Bull, which sells a high-energy beverage, has published YouTube videos, hosted experiences, and sponsored events around extreme sports and activities like mountain biking, BMX, motocross, snowboarding, skateboarding, cliff-diving, freestyle motocross, and Formula 1 racing. Red Bull Media House is a unit of Red Bull that "produces full-length feature films for cinema and downstream channels (DVD, VOD, TV)."[17] The Red Bulletin is an international monthly magazine Red Bull publishes with a focus on men's sports, culture, and lifestyle.

Let's say you're using PPC as your primary means of generating leads for your business. You need more leads, and decide to bid on the term "infographic generator" for $2 a click. At the end of your month-long campaign, you generated 1,000 leads and spent $10,000. Not bad. But what about next month? You have to spend $10,000 again. And again. And again. That is, if you want the leads to keep coming. In other words, when you turn the faucet of money off, leads stop coming out. The same concept applies with list purchasing, tradeshow marketing -- anything where you don't own the property from which leads are generated. Now let's contrast that experience against, say, blogging.
!function(t){function n(n){for(var e,o,i=n[0],u=n[1],c=0,s=[];c1)for(var e=1;e1&&arguments[1]!==undefined?arguments[1]:"",e=window,o=Date.now();if(t=n+t,e.ansFrontendGlobals&&e.ansFrontendGlobals.settings&&e.ansFrontendGlobals.settings.gates&&e.ansFrontendGlobals.settings.gates.react_console_log_perf_info){var i=e.performance&&e.performance.now?e.performance.now():o;console.log("".concat(t,": ").concat(i))}r[t]=o}},VLrD:function(t,n,e){"use strict";t.exports=e("E2g8").polyfill()},aTmP:function(t,n){t.exports=relay-hooks},iuEU:function(t,n){t.exports=react-relay},oqNQ:function(t,n,e){"use strict";e.r(n);e("VLrD");var r=e("S0B4");Object(r.a)("entryLoaded");var o=function(t){return!("undefined"!==typeof fetch&&"undefined"!==typeof Promise&&Object.values&&Object.entries)?function(n){e.e("polyfills").then(e.bind(null,"ZjFC")).then(function(){t(n)})}:t},i=o(function(t){Promise.all([e.e("vendor"),e.e("common")]).then(e.bind(null,"A+VG")).then(function(n){return t(n)})}),u=o(function(t){Promise.all([e.e("vendor"),e.e("common")]).then(e.bind(null,"pys6")).then(function(n){return t(n)})}),c=o(function(t){Promise.all([e.e("vendor"),e.e("common")]).then(e.bind(null,"Gnru")).then(function(n){return t(n)})}),s=o(function(t){Promise.all([e.e("vendor"),e.e("common")]).then(e.bind(null,"0xW3")).then(function(n){return t(n)})});window.runApp=function(){Object(r.a)("runAppCalled"),i(function(t){t.runApp()})},window.inlineReact=function(t,n,e,o){Object(r.a)("InlineReactCalled","loadable"),f(t,n,e,o)},window.shimProxy=window.shimProxy||{webnodeSubscribeEventsQueue:[]};var a=!1,f=function(t,n,e,o){var u=function(){a||(a=!0,i(function(i){Object(r.a)("StartAppInlineReactCalled","loadable"),i.inlineReact(t,n,e,o)}))};window.shimProxy.webnode?window.shimProxy.webnode.subscribe("REACT_LOADABLE_LOADED",u):window.shimProxy.webnodeSubscribeEventsQueue.push(["REACT_LOADABLE_LOADED",u])};window.renderPrefetchedPage=function(t,n,e,r,o,u){i(function(i){i.renderPrefetchedPage(t,n,e,r,o,u)})},window.renderPrefetchedPageRelay=function(t,n,e){i(function(r){r.renderPrefetchedPageRelay(t,n,e)})},window.reportPageSpeedData=function(t){u(function(n){return n.reportPageData(t)})},window.setTimingData=function(t){u(function(n){return n.setTimingData(t)})},window.setGlobalMetadata=function(t){c(function(n){return n.setGlobalMetadata(t)})},window.updateGlobalMetadata=function(t){c(function(n){return n.updateGlobalMetadata(t)})},window.setServerPerfCheckpointData=function(t){u(function(n){return n.setServerPerfCheckpointData(t)})},window.setWebnodeLoadable=function(t){s(function(n){return n.setWebnodeLoadable(t)})}},yLpj:function(t,n){var e;e=function(){return this}();try{e=e||new Function("return this")()}catch(r){"object"===typeof window&&(e=window)}t.exports=e}});
Videos. Gary Vaynerchuk is a master of content marketing using online video, just take a look at his YouTube channel. He got his start creating videos to promote his family’s wine store and through those videos and other online marketing he eventually grew it to a $45M empire. Videos and podcasts are a largely untapped form of content marketing because people think it’s expensive and hard. But with the falling cost of professional grade equipment creating high quality video and audio content is easier than ever. Amateur video content marketing has been used to sell blenders, launch new dental products, and market Hong Kong visa consulting services. What video could you throw together for your company that might change your fortunes overnight? It might be easier than you think.
Red Bull, which sells a high-energy beverage, has published YouTube videos, hosted experiences, and sponsored events around extreme sports and activities like mountain biking, BMX, motocross, snowboarding, skateboarding, cliff-diving, freestyle motocross, and Formula 1 racing. Red Bull Media House is a unit of Red Bull that "produces full-length feature films for cinema and downstream channels (DVD, VOD, TV)."[17] The Red Bulletin is an international monthly magazine Red Bull publishes with a focus on men's sports, culture, and lifestyle.
In recent years, as businesses and marketers realized how important content writing and keywords were to their online campaigns, they filled websites with pages with keyword-stuffed nonsense that attracted search engine spiders. Today, those spiders are smarter and writers must write for their audience, not search engines. Luckily, advancements in search algorithms have brought common sense back to marketing. Good writing is an invaluable skill for marketers today for no fewer than these seven reasons:
Go back and read the content marketing definition one more time, but this time remove the relevant and valuable. That’s the difference between content marketing and the other informational garbage you get from companies trying to sell you “stuff.” Companies send us information all the time – it’s just that most of the time it’s not very relevant or valuable (can you say spam?). That’s what makes content marketing so intriguing in today’s environment of thousands of marketing messages per person per day.
Review : Thank you, Shani The course has been an absolute delight. firstly it gave me a structural framework that I can apply in my writing which makes it more easier to read and comprehend. Secondly, all the tactics and strategies that you have taught makes my writing more elegant, poetic and pleasing to the eye. i would definitely recommend this course to anyone who wants to fine-tune their writing skills – Darshan Bafna
With the pace of social media and the frequency of blogging, not to mention that many of your content assets will be used across multiple campaigns and teams, a lightweight project management tool is critical. I recommend using a free software called Trello, which helps you organize your content, set deadlines, attach files, and collaborate with multiple teammates. Another great tool for keeping content projects organized from planning to publishing is Zerys -- a content marketing tool with a built-in marketplace of professional writers. 
The key word here is “valuable.” It’s what changes this definition from one that could describe almost any form of advertising or marketing. You can tell if a piece of content is the sort that could be part of a content marketing campaign if people seek it out, if people want to consume it, rather than avoiding it. So was VW’s 2014 “Game Day” commercial, which has been viewed on YouTube almost 18 million times as of the writing of this post, an ad, or content marketing? The answer is it’s both, depending on how it’s received by each individual who is exposed to it. The same will apply to any piece of content marketing you create, depending on whether the recipient received value from it or not. Of course the goal is to provide as much value from your content marketing to as much of your target audience as possible. At this point, despite this definition and explanation, you’re probably still wondering what exactly content marketing is. We can get more clarity by considering a few examples.
You create a few sample infographics and share them on social media so people see what the tool is capable of doing, and between that and the traffic coming from organic search, you start to get a few hundred people using it every month. A few of them like it so much they provide their name and email address so they can continue using it. Now that you have their contact information, you're able to identify some people that would be a good customer fit and keep in touch with them, nurturing them into customers.

There are actually two parts to the course, the first titled “Engaging Audiences for Your Organization” and the second titled “Expanding Your Content’s Impact and Reach.” Both are six weeks of study and completely free, although you do have the option of getting a Verified Certificate from Northwestern University for completing the course for $49.00.
This is the only course on the list that isn’t actually free, but it’s only $35 for 8 hours of videos, readings, and quizzes, which is pretty inexpensive for a Coursera course from the University of California, Irvine. This course is unique because it’s one of the few options that puts a heavy focus on the actual act of writing as opposed to content marketing.

Nowadays, people are launching their business online. They are becoming gurus who can guide people in boosting their business. When writing the marketing letter for a potential client it is important to mention how this business has given you a financial boost and how your business can help the client to grow their business. You have to strike the right chords through this letter. In the end, you can mention the package deal along with the price.

A confusing or dull message is rarely compelling, mainly because people don’t pay much attention to what they don’t perceive to be valuable. If you think about it, most things in life boil down to value. It’s a potent human driver. Therefore, as a copywriter, your job is to first and foremost figure out the value in what you’re selling and then put it into clear, concise, and compelling words.


Ebooks are the next step in the inbound marketing process: After reading a blog post (such as this one), visitors might want more information. This is where calls-to-action (CTAs) come into play, directing people to a landing page where they can submit their contact information and download an ebook to learn more valuable information for their business. In turn, the business producing the ebook has a new lead for the sales team to contact.
You'll need some analytics for your website and blog so you can measure your content marketing performance against your goals. Some content marketing teams rely on Google Analytics, others rely on more robust closed-loop solutions that make it easy to tie content marketing activities at the top of the funnel to revenue. I recommend the latter if you want to use metrics to prove the success of your content marketing program so you can secure more budget and grow the team. If you're looking for an easy way to share numbers across your organization, look into DataHero. This tool integrates with the HubSpot software and allows you to track, visualize, and share your analytics through customized dashboards and charts. 
This is a great course. Nick explains everything clearly using great examples. Made me look at headlines very differently. I feel better able to have a go at writing more professional headlines now. Lots of useful exercises. I would have appreciated some model answers to the early exercises. Just to know if I was on the right track. – Malene Bertelsen
×